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Links that are pointed to your website are important for 2 major reasons: 1. The links will drive more traffic to your website. 2. The major search engines will determine that if there quality links from relevant sites with your keyword in the anchor text pointing to your website or page then this website or page must be an important for that keyword or keyphrase. Building incoming links to your website is the most important step you can do to increase your organic search engine rankings and boost your rankings on the major search engines for your website. Link popularity is one of the deciding factor on what will or will not rank well on all major search engines. Each website that links to your site or page is like a vote for that site or page, stating that your website is important to the net. The more inbound links from relevant, content-rich sites to your website or page, the better. Exchanging links is the #1 priority on the list when it comes to internet markeing, website promotion and search engine optimisation, especially for new sites.
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